Apple is the value leader in personal computing
On 2011/06/29
Most people think of Apple as selling over-priced equipment. We think of it like Mercedes, BMW or Bose. These brands stand for high quality, but are commonly perceived as over-priced, which is part of their snob-appeal.
Look at me. I can afford to overpay!
I think that perception no longer jibes with reality for Apple. [...]
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